Perez Hilton to Release Clothing Line
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Celeb gossip blogger Perez Hilton, aka Mario Lavendeira, is set to launch his own line of clothing [1], to be sold exclusively in the Hot Topic chain of stores, as well as online [2]. “2008 is all about expanding the Perez Brand,” the blogger explained. “I talk about clothes all the time on my website. I have a good eye for what’s hot and what’s not.” Perez, who says his celebrity website, Perezhilton.com, is more popular than MySpace among women aged 18-25, said he can’t wait to share his new line with fans. The line will debut on June 6, includes T-shirts, hoodies, flip flops, and other extremely necessary stuff every Perez fan should own. Let’s wrap this little piece of blogger branding news up with another nice quote from the announcement post [3]: “It seems natural to make products that my readers will love and hopefully some guys will rock it too,” he said. “Some people might even call me a perfectionist, well that person would be me! I’m very passionate about my brand. I have extremely high standards and I like to get my hands dirty!” Yeah… Hat tip! [4] [1] http://perezhilton.com/2008-05-08-introducing-17 [2] http://www.hottopic.com/ [3] http://perezhilton.com/2008-05-08-introducing-17 [4] http://thecelebritytruth.com/perez-hilton-releases-clothing-line/001532
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